Insight
🌶️ Spicy take alert 🌶️
Isn’t the role of a commercial drug rep obsolete these days?
Back when information was hard to come by (in those archaic days before the internet), drug manufacturers needed a way to communicate with prescribers about their drugs - the studies conducted, approved indications, basic drug information so they didn’t have to pull out the giant PDR book 😅
That role is antiquated now. We have information at our fingertips - everything the reps are allowed to talk about (on label) is what anyone with internet access can find almost immediately.
They are an expense that contribute to the crazy high cost of drugs
There are nuances between a rep for a drug and one for a device - I’m talking about the drug specific ones here
I attend a lot of conferences and talk with the commercial people in attendance and am often asked the same question: “how can I get in to talk to the pharmacist?”
The answer? Have something of value to offer. Which in most cases, they don’t have 🤷♀️
I asked my ELO Collaborative community their take and heard:
🥪 They like getting free lunch
Yes, this still happens and isn’t a good reason to keep them around - they only pass this expense on to all of us through drug prices
💊 Samples are helpful
It has been estimated that samples provided to offices in one year are valued at $16 billion 🤯, so free samples are not actually free...and almost all companies now have medication access teams to help facilitate getting patients medications (although definitely a lot of room for improvement there)
‼️ Why do they need a nurse educator AND a drug rep?
Great question - if given a choice, the nurse has a medical background that matters in an area as complex as oncology
📘 They help me stay up to date on new drugs
This is definitely a challenge in the rapidly changing world of oncology, but should we be trusting someone that isn’t a clinician and whose job is to sell a specific drug to keep us updated? They only know what they are told to know about the disease/drug they cover.
If a pharmacist or another clinician needs information about the drug that isn’t publicly available, and most of the information they need falls into that category because anyone can Google the basics, that’s exactly what the role of MSL (medical science liaison) is for
MSLs are firewalled from the commercial side of the company and they often have a robust clinical background (as we know because our experienced BCOPs are moving into these roles in unprecedented numbers)
Sure, everyone likes free food, but we don’t need it (and many organizations/states don’t allow it any more)
This was a historical need that we have evolved from, like we have from these also:
🎦 We watch movies online so no longer need Blockbuster
🎵 We listen to music digitally and no longer need our Sony Walkman
🛰️ We get directions through our phones and no longer need our Garmin GPS unit
📺 We can watch our favorite shows at any time and no longer need Tivo to record them
📱 We want touchscreens on our phones and no longer need the keyboard on the Blackberry
What value do commercial reps bring to the healthcare system? Because right now it seems like they only bring cost and a tax write off for the company. |